Sapa Group strengthens the brand through social media

Social media is a term used for internet services and networks that revolve around collaboration, interactivity and participation by the Internet users themselves. Communities like Facebook, video sharing sites like YouTube and bookmarking services such as Delicious are all parts of the social media.

In an effort to strengthen the Sapa brand and reach out through new channels it is important to be represented in these kinds of communities and online services. Therefore Sapa has created profiles and content on the following sites:

YouTube – The Sapa Group YouTube channel will feature our corporate videos.
http://www.youtube.com/sapagroup

Slideshare – On Slideshare our corporate presentations and information brochures will be accessible to a larger audience.
http://www.slideshare.net/sapagroup

Flickr – Sapa Group has its own space on photo-sharing site Flickr with the purpose to increase our image bank and spread or corporate profile.
http://www.flickr.com/photos/sapagroup

Scribd – This document sharing site will host our future Shape magazines as well as corporate brochures and product information.
http://www.scribd.com/people/view/4830728-sapa-group

In addition we have has updated and filled out the corporate information on Wikipedia, the largest online encyclopaedia. Wikipedia is one of the most respected and used sources of information on the web today and is often the main place to begin searching for information on companies.
http://en.wikipedia.org/wiki/Sapa_group